What is a Microbrew?

The history of microbrewing can be traced back to the 1970s in the United States, when a few small breweries began to emerge and offer beer lovers an alternative to the mass-produced macrobrews that dominated the market. These early microbreweries were often founded by homebrewers or beer enthusiasts who were passionate about creating high-quality, unique craft beer.

In the 1980s, the microbrewing movement began to gain momentum as more and more breweries opened up across the country. This growth was driven by a combination of factors, including changing consumer tastes, a desire for locally-produced and artisanal products, and the easing of regulations on small-scale brewing.

The popularity of microbrews continued to grow in the 1990s and 2000s, as beer drinkers sought out more flavorful and complex beers and as the number of breweries continued to increase. Today, there are thousands of microbreweries operating around the world, offering a wide range of beer styles and flavors to suit every taste.

The rise of microbrewing can be attributed to a number of factors, including the desire for more flavorful and unique beers, a growing interest in craft and artisanal products, and a desire to support local businesses and communities. Additionally, the increasing availability of information and resources for homebrewing has helped to fuel the growth of the microbrewery industry, as more people are able to experiment with different brewing techniques and ingredients.

a variety of craft beers from the craft beer industry

What is a Microbrewery?

A microbrewery is a small-scale brewing company that produces beer in limited quantities, typically less than 15,000 barrels (465,000 gallons) per year. Commonly known as craft breweries, microbreweries are often independently owned and operated, and they focus on producing high-quality and unique beers that are not commonly found in larger, mainstream breweries. Craft breweries often use traditional brewing methods and high-quality ingredients, and they may specialize in certain styles of craft beer or experiment with new flavors and techniques. The microbrewery industry has grown significantly in recent years, driven by changing consumer tastes and a desire for locally-produced and artisanal products offered from an independent brewery.

A macrobrewery is a large-scale industrial brewery that produces beer on a massive scale, typically producing millions of barrels per year. Macrobreweries are often owned by multinational corporations and use highly automated production processes to churn out large quantities of beer quickly and efficiently. Macrobreweries typically focus on producing a limited number of popular beer styles that appeal to a broad audience, and they often use cheaper and less flavorful ingredients than microbreweries. Macrobreweries distribute their mass produced beers nationally or even internationally, and their products are often widely available in grocery stores, bars, and restaurants around the world.

There are several benefits to drinking craft beer:

  • Flavor: Craft beers are often made with higher-quality ingredients and traditional brewing methods, resulting in a more complex and flavorful beer than mass-produced macrobrews.
  • Variety: Microbreweries often specialize in certain beer styles or experiment with unique flavors and ingredients, providing a wider range of options for beer drinkers.
  • Locally-sourced: Craft breweries often use locally-sourced ingredients and support local businesses, which can help to strengthen local economies.
  • Community: Craft brewers often serve as community gathering places, providing a space for people to socialize and connect over their shared love of beer.
  • Sustainability: Craft breweries may prioritize sustainable brewing practices, such as using renewable energy sources or minimizing water waste, which can have a positive impact on the environment.
  • Support small businesses: By drinking microbrews, beer drinkers can support small, independent businesses rather than large, multinational corporations.

Overall, drinking craft beers can provide a more enjoyable and socially-conscious beer-drinking experience.

The Brewing Process

craft brewers creating their own beer in their independent brewery

The brewing process for most craft beers typically involves several key steps:

  • Mashing: The beer production begins with mashing, which involves mixing crushed grains with hot water to create a mash. The enzymes in the grains convert the starches into fermentable sugars.
  • Boiling: After the mash has been created, it is boiled with hops and other ingredients to create a wort. Hops are added to the wort to balance the sweetness of the malted grains with bitterness and add flavor and aroma.
  • Fermentation: The wort is then cooled and yeast is added to begin the fermentation process. The yeast consumes the sugars in the wort and produces alcohol and carbon dioxide.
  • Conditioning: Once fermentation is complete, the beer is conditioned, which involves aging it to allow the flavors to develop and the carbonation to naturally carbonate the beer.
  • Packaging: Finally, the beer is packaged into bottles, cans, or kegs and is ready to be enjoyed.
  • Microbreweries may vary the brewing process by using different grains, hops, and yeast strains, and may also add various flavorings and adjuncts to create unique and distinctive flavors in their beers.

This beer production process is used for the vast majority of all types of beer. Craft breweries use different ingredients for different flavors.

craft beer barrels that meet craft brewing standards

Types of Microbrews

Microbreweries typically brew a wide variety of beer styles, ranging from traditional styles to experimental and innovative brews. Some of the most popular beer styles brewed at microbreweries include:

  • Pale Ale: A hoppy, light-colored ale that is characterized by its floral and citrusy flavors.
  • India Pale Ale (IPA): A hop-forward craft beer that is often stronger and more bitter than other pale ales. This style became very popular on the west coast.
  • Stout: A dark, full-bodied beer that is often characterized by its roasted malt flavors and creamy mouthfeel.
  • Porter: A dark, malty beer that is typically less bitter and lighter in body than a stout.
  • Wheat Beer: A light, refreshing beer that is made with a high proportion of wheat malt and often has fruity or spicy flavors.
  • Belgian Ale: A diverse category of beers that are typically characterized by their fruity and spicy flavors, high carbonation, and distinctive yeast strains.
  • Sours: A tart and often funky style of craft beer that is brewed using wild yeast or bacteria, resulting in a sour or acidic flavor profile.

Microbreweries may also experiment with unique and innovative craft brewing options, incorporating ingredients such as fruits, spices, or even coffee and chocolate to create unique and distinctive flavors.

The Rise of Microbreweries

There are several factors that have contributed to the recent popularity of microbreweries. The craft brewing movement started with some good local beer. Some of the factors for the growing trend are:

  • Changing consumer tastes: In recent years, consumers have become increasingly interested in trying new and unique beers, as well as in supporting small and independent businesses.
  • Growth of craft beer culture: The growth of craft beer culture has helped to drive interest in microbreweries, as more people become interested in the art and science of brewing and in exploring the wide range of brew styles and flavors available.
  • Availability of information and resources: The availability of information and resources for homebrewing has helped to fuel the growth of the microbrewery industry, as more people are able to experiment with different brewing techniques and ingredients.
  • Localism and sustainability: Many consumers are interested in supporting local businesses and reducing their environmental impact, which has led to a growing interest in locally-sourced and sustainable products, including beer. Most craft breweries offer a taproom where beer lovers can try out all of the different flavors they offer.
  • Social media and marketing: Social media has helped to spread awareness of microbreweries and their products, allowing them to reach a wider audience and build a following through creative marketing campaigns and word-of-mouth recommendations.

Overall, the popularity of microbreweries can be attributed to a combination of changing consumer preferences, a growing interest in craft beer culture, and the availability of information and resources for homebrewing.


customers favoring local brewing company over mass produced beers

Support your local craft brewer and look for the independent craft brewer seal on your next purchase.

Now that you have a clear understanding of what a microbrew is, you can enjoy them while supporting local businesses. Many restaurants carry beer produced locally and often have pairing recommendations with the different styles of microbrews.

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