3 Ways To Effectively Promote Your Business

So, you’ve started your own business and you have your logo, color theme, and featured message ready to go.

The question is, what resources are out there to help you promote your business and start getting the customers you need?

Utilizing any and all of the following will get you started.

Signs

You’ll need to start with an outdoor sign that’s big enough to attract people’s attention, both drivers and pedestrians as they walk by.

The location of your business is going to be a big determining factor in how large your sign needs to be. For instance, if you’re located on the side of a busy street next to many other buildings, you’ll want a much bigger sign. Think: Monument Signs.

If you’re a smaller business located in a suite, then a smaller sign is your only option—but this comes with a number of benefits! For instance, it’s much easier to make an illuminated sign or something created from channel letters (these are great for spas, attorneys offices, etc.).

While you’re at it, there are many different signs you’ll need inside your building as well. The style is going to depend on what type of business you own—graphics design companies will need, of course, a lot of cool graphic designs to compliment their style, while attorneys offices always look good with channel lettering and engraved signs.

Banners

Banners are affordable, durable, and versatile ways to promote your business. They’re great for business promotion in areas other than the business itself, and they can be moved and installed fairly easily.

There are many different types of banners you can choose from, including:

  • Vinyl
  • Nylon
  • Flex Face
  • Poly
  • Banner Stands

The location of your banner is going to influence what type of banner you should choose. For instance, if you’re promoting your business in a mall, Flex Face is a great option. On the other hand, if you’re promoting your business at an outdoor convention, Vinyl or Nylon are better options.

Vehicle Wraps

This is a fantastic way to promote your business. Think about it—vehicle wraps turn your vehicle into a mobile billboard. Every traffic stop (or jam) becomes a marketing opportunity, and you can park your vehicle in places and in such a way that more pedestrians and drivers are going to see it.

Contrary to what you might think, vehicle wraps aren’t very expensive. In fact, a custom paint job is typically even more expensive. They also protect your vehicle’s paint job from scratches, dings, dents, and everything else that comes with driving around all day.

Something non-business owners should know as well—they can actually up the resale value of your vehicle. If you get a cool vehicle wrap that’s just interesting graphics, pictures, and/or messages that someone really likes, you can sell your vehicle to them for a higher price.

Vehicle wraps aren’t like getting a tattoo either—they’re easily removable. Application and removal can both occur in a single business day (maybe two at most).

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